Channel: Martech: Marketing

The 3 undisputed truths about lead nurturing

There’s no shortage of resources available on best practices for generating leads. Today, you can find a sea of advice on landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing and sales funnel. You can uncover new leads all day, but the […]

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Marketers’ most precious resource & ways to maximize it

It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture tracks to build, new martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What happened to the summer slowdown? It

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Don’t worry, marketers. Robots won’t replace you… yet.

When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job. Fear of replacement by

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Maritz’s first Chief Behavioral Officer is building on ‘nudges’

Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering food through a tablet or by writing it down tend to make healthier choices. When they order verbally, they more often choose higher-calorie dishes. When selecting accessories for a car by swiping choices on a tablet, customers

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Will autonomous vehicles provide the next screens for publishers and advertisers?

If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck hurtling down the highway with no one at the wheel. But, from a marketer’s point of view, the good news is that all those self-driving vehicles — including trucks — will essentially become moving living rooms. And

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6 adages to heed as you begin using martech in earnest

Late last year, Gartner published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations resonated around the business community. Had we reached a tipping point? A transfer of power from the tech team to the marketing team? Additionally, some CMOs wondered if they were

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A way to think about modern CRM

When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of today, customer relationship management (CRM) is considered less than sexy — even antiquated, in some circles. I beg to disagree. Mass media and top-of-the-funnel tactics are critically important to grow a

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Adobe updates Target with Sensei-powered enhancements

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all of which it says are made possible by its Sensei cloud-wide layer of artificial intelligence. The tech giant released its One-Click Personalization last November in beta, which enables algorithmic page-level testing,

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Evidon launches ‘first commercial-grade’ GDPR solution

Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched a beta version of which it says is “the first practical, commercial-grade solution” to collect user permissions in compliance with GDPR. Called the Universal Consent Platform, it updates the company’s previous Site Notice

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