Machine Learning & Artificial Intelligence

Beyond call tracking: Measuring sentiment for marketing success

A-Post to MarTech Today, Channel: Analytics & Conversion, Machine Learning & Artificial Intelligence, marketing automation /

Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into cross-channel campaign effectiveness and sales results. Thanks to the rise of […]

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It’s about teams: How Autodesk boosted conversions, retention and trimmed its sales cycle

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Machine Learning & Artificial Intelligence, marketing automation, MarTech Conference /

Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must go through digital transformation to win share, gain efficiency, make better decisions and delight customers, said Saira Nazir, head of digital marketing at Autodesk, at MarTech Conference Thursday. Nazir outlined three foundations of

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Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

A-From MTT, Adobe, Channel: Martech: Management, Internet Marketing, Internet Marketing Industry, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, MarTech Conference, Martech: Predictive Marketing /

SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has

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Amazon’s Project Zero launches to help brands fight counterfeiters

Amazon, Channel: Retail, E-Commerce, Machine Learning & Artificial Intelligence, Marketing Tools /

Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an invite-only program for Amazon sellers that will enable automated protections, a self-service removal tool and a product serialization process to help brands fight back against fake products. Automated Protections. Amazon’s new automated protections process

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Marketers can now employ Watson in any cloud or location

A-From MTT, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence /

IBM’s Watson, a celebrity among AI systems following his champion-winning stint on the TV show Jeopardy!, is now coming to a cloud near you. On Tuesday, the company announced that Watson software will now be made available to any cloud, vendor or other business. Any environment. Previously, Watson was primarily running on IBM’s cloud services.

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InsideSales’ new study: AI is ‘becoming a way of life’ for sales

A-From MTT, Channel: Martech: Sales, Machine Learning & Artificial Intelligence /

From the InsideSales report “AI is becoming more than just mainstream,” says a new study from sales acceleration platform InsideSales.com. “It’s becoming a way of life.” Out today, “State of Artificial Intelligence for Sales & Marketing/2018 Report” (free, registration required) shows “most people in the industry understand that AI truly enhances a sales rep’s role

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IBM points to Director of Marketing Data as ‘hottest new role’

A-From MTT, Channel: Martech: Management, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence /

Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing

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AI in action – Marketing Land

Channel: CMO Zone, Content marketing, Conversion Rate Optimization, Email Marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Real Time Marketing, Sponsored Content /

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered

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SSP Smaato adds machine learning for directing inventory to DSPs

A-From MTT, Channel: Martech: Advertising, Machine Learning & Artificial Intelligence /

Supply-side platform Smaato announced Tuesday the addition of machine learning to its Automated Traffic Curation (ATC), a step that it says can “significantly” reduce the traffic overload for Demand Side Platforms (DSPs) and result in better pricing matches for publishers. What this means. For the past year or so, the San Francisco-based firm has been

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