People have always talked about brands and products. They’ve praised and complained about companies in the dining rooms, by the water cooler, over the phone. With the rise of social media, this previously intangible word-of-mouth has finally become measurable — and thus amplifiable — for businesses. Social media listening, the process of using a tool […]
7 best social media monitoring tools for any business Read More »
Instagram launched a new @shop account managed by an internal team that curates shoppable posts from across the app. “Content featured on @shop will be 100% community-trends driven. The team managing @shop will work with the Community Labs team at Instagram to identify trends, brands and creators that are of interest to our community so
Instagram launches @shop account to boost interest in shoppable posts Read More »
Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and appointment booking capabilities. “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow
Facebook gives small businesses new advertising and engagement tools Read More »
Once upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and celebrities, but social media — Instagram in particular — has changed the game. Now, the majority of Instagram influencers are “micro-influencers” with fewer than 10,000 followers according, to a new report from Socialbakers. The
Instagram influencers posting 150% more sponsored content than a year ago Read More »
Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time. “We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes
Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. It will also begin the process of sunsetting 10-second video view optimization beginning this month. Starting July 31, Facebook will pause campaigns still set to use the 10-second video view optimization. Why we should care The ThruPlay video option,
Spotify announced Thursday it’s testing a new voice-enabled ad experience on mobile to give listeners the ability to interact with content using voice commands. For now, the streaming service is experimenting with the format to direct listeners to branded or original content. The initial test ads promote a branded playlist from Unilever’s Axe and Spotify Studios’
Spotify is testing voice-enabled ads that let listeners command engagement Read More »
Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts that can lead to a checkout page where users can purchase tagged items right within the app. The feature will be available to a small group of individuals, fashion retailers and media brands
Messenger’s new lead gen template. Messenger is rolling out two new features for businesses: lead generation templates and an appointment booking interface that will integrate with calendar platforms. The new tools were launched during Facebook’s F8 Developers Conference that kicked-off on Tuesday. The lead gen templates are housed directly in Facebook’s Ads Manager platform. Businesses
Facebook Messenger to get new lead gen templates, appointment booking Read More »
Quora’s Google Tag Manager integration. Pinterest and Quora are now approved Google Tag Manager vendors, making it easy for marketers to manage their Pinterest and Quora Pixels via Google’s platform. Why we should care The native integrations for Quora and Pinterest makes it much easier to set up those pixels in Google Tag Manager (GTM)
Quora, Pinterest ads pixel integrations now available in Google Tag Manager Read More »
