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The Secret Sauce To Video Channel Growth (in 2019)

Did you miss the previous part in this YouTube SEO series? No worries, you can catch up right here: 7 SEO Tools for Better YouTube Marketing Are you wondering who’s watching your YouTube videos? What about which videos are performing the best? Your YouTube analytics can show you all that and more! In today’s guide, you’ll learn which metrics […]

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4 Traps Marketers Face When Trying to Measure ROI

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI, my colleague Jocelyn Brown and I

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PaveAI unveils AI-powered platform to turn Google Analytics into actions

Google Analytics is a treasure trove of data, but how should you use it? This week, startup PaveAI is releasing a new AI-powered platform that it says is the first to turn Google Analytics data into news you can use. This is the San Francisco-based company’s second version of the platform. An earlier implementation, released

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