CMS

What Are the Best Blogging Platforms? (From Free to $$$)

Thinking about blogging? Well, before you do anything else, you have to choose a blogging platform. The sheer amount of options may feel overwhelming, so in this post I’ll walk you through some of the options available to you and, more importantly, the criteria you need to keep in mind when it comes to throwing […]

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7 common SEO mistakes most WordPress bloggers make

WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409 million monthly viewers who looked at 22.4 billion pages per month this past year. This standalone fact is enough to justify the popularity of WordPress as

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10 CMS Features that Make Your Content Marketing Strategy Easier

It doesn’t matter if you’re just getting started with content marketing or you’re a seasoned pro — your website is almost certain to be the linchpin of the overall strategy. And that means your site needs to be easy to use and easy to update. Creating great content takes long enough as is. You don’t

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Beginner’s Guide to Voice Search SEO

Virtual assistants, such as Alexa and Siri, are being called upon to answer questions and fulfill consumer informational requests more than ever. “Alexa, find pet stores near me.” Finding pet stores. “Siri, how do you make homemade slime?” Here’s what I found on the web for “how do you make homemade slime.” Have a look.

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5 Common Marketing Workflows that Will Save You Time (+ Templates)

When I first started off as a content marketer, I managed my editorial workflow in a combination of Google Sheets and Docs. It was good in theory, but terrible in reality. My system didn’t accommodate for missed deadlines, long-term planning, or any of the post-submission tasks I had to do once a writer turned in an

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Beginner’s Guide to Using Rel Tags to Improve Your Site’s Rankings

Rel tags are powerful tags that can be added to a website to signal a relationship between the current webpage and the webpage to which the tag links. Using these tags properly can help you stay clear of duplicate content penalties, primarily by informing search engines of the original page and the pages that are

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