One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing strategy. Instead, we […]
How to Create a Content Marketing Strategy in 7 Easy Steps Read More »
Content distribution isn’t a one-off, once and done tactic that allows your latest content creation effort to quietly go unnoticed after a few days. Content distribution is an ongoing journey—an important part of a documented content marketing strategy. Why should you care? Without distributing your best content over time, all of the work you’ve put
Content Distribution TIP Method That Will Make You A Marketing Success Read More »
Few marketers would admit to valuing quantity over quality—or volume over effectiveness—when it comes to content. And yet for many, their actual output tells a different story. When I interviewed content marketing aficionado Robert Rose last year, he observed how marketers in general have “become so focused on becoming an on-demand vending machine of content
5 Steps to a Super-Focused, Super-Successful Content Experience Read More »
With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re
The Formula to Calculate Content Marketing ROI Read More »
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist
Lies, Damned Lies, and Content Marketing Metrics Read More »
