Corporate

How to Create CTAs That Convert More Leads Into Customers

Results-focused marketers know that their marketing efforts are only successful if they contribute to their organization’s bottom line. That requires them to go beyond focusing on brand awareness to develop marketing campaigns and collateral that attract, nurture, and, most importantly, convert leads into customers. In other words, our job, as marketers, is to motivate our

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What Is a Featured Snippet on Google and How Do You Get One?

Every content marketer and SEO expert wants to get noticed by Google and obtain that coveted #1 spot in the search rankings. Doing that, however, is no easy feat, especially considering that your competitors are constantly generating new content and optimizing their websites in an effort to do the same.  Thankfully, appearing first in search

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FinServ Marketers Use Marketing Automation to Improve Their Win Rate

If you work in the financial services industry, you know that most companies have a pretty lean marketing department, which means a few people are required to wear several different hats. In some ways, this can be a good thing. Less people with more responsibilities means more accountability for and control over the campaigns they

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Marketing Automation Gap Presents Golden Opportunity for Manufacturers

Earlier this year, we set off on a joint venture with our friends at London Research to conduct a major marketing survey. Our goal was to gain a better understanding of how marketers are using digital marketing software (marketing automation, email service providers, customer relationship management systems, etc.) and to learn about their existing pain

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Webinar Planning Fundamentals That Will Set You Up for Success

Webinars are a powerful but underutilized marketing tactic that can help you ramp up your demand generation and retention efforts. These events are extremely effective because they allow you to serve up fresh content, interact with your audience, go deep into what sets you apart from competitors, and learn first-hand what troubles your customers so

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