It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences their shopping decision. This means that you could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you […]
A Complete Guide to Marketing Segmentation Read More »
In today’s busy world, our target customers are constantly being bombarded by ads and messages wherever they go, making them almost immune to these tactics. As a result, most of these efforts are often interpreted as background noise and easily ignored at times when customers just don’t have time to engage. That is why time
Engage Your Customers at the Best Time with These Outreach Strategies Read More »
Imagine if you had the ability to know, with a single look, who was willing to buy your product. You would be able to easily nudge customers from “Oh we’re just window shopping” to “It’s time to splurge on this product!” That would be ideal, right? Remember when you visited an e-commerce website and scrolled
The Difference Between Retargeting and Remarketing Read More »
Although websites have been at the center of the customer journey for years, most businesses continue to struggle to leverage this essential tool to deliver a fully personalized customer experience. This presents a challenge for both customers and marketers alike, preventing each from accomplishing their goals and witnessing the type of results they strive to
Website Personalization Can Help You Optimize the Customer Journey Read More »
Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within
The Only 4 Marketing/Content Marketing KPIs That Really Matter Read More »
Customer data is your company’s most valuable asset. It helps you improve your business operations by providing insight into your best customers. To get the most out of the data you’re collecting and more directly own your clients, you need to understand what information you’re collecting and how that data can best provide value to
Owning the Client More Directly Read More »
Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because
5 Powerful Ways to Increase Sales by Leveraging Data Effectively Read More »
Will today’s big corporations — Amazon, Facebook, Netflix — also one day fail? Nathan: I’m wondering about today’s big corporations, the Amazon, Google, Facebook, Netflix. 10 years from now, will they be going through this sort of challenge, or in 20 years from now, will they still be going through this sort of challenge? Joseph:
How to Change the Corporate Business Model to Suck Less Read More »
If you’re using an adaptive marketing platform, like Act-On, you can take advantage of the latest technologies, such as machine learning and artificial intelligence, that can automatically segment, lead score, assign content, and predictively send your emails. What to consider when creating a lead nurturing automated program What we’ve found at Act-On as best practices
This Is Why Implementing a Lead Nurturing Program Is So Important Read More »
Marketing Podcast with Arnie KuennPodcast Transcript On today’s podcast, I speak with Arnie Kuenn, an international speaker, author, and founder and CEO of Vertical Measures. Prior to founding the digital marketing agency Vertical Measures in 2006, Kuenn founded several other businesses, including MediaChoice, an internet startup whose clients included the major television networks, plus music
Marrying Content with the Customer Journey [Podcast] Read More »
