Unless you have been living under a rock, the terms “content marketing” and “SEO” are fairly recognizable. These buzzwords have captured the attention of almost all businesses and companies that are present online. Marketing pundits are now realizing – and leveraging – their worth in creating a brand image and increasing revenues. If you are […]
Is Content Marketing the Future of SEO? Read More »
The list of applications goes on and on. And it’s easy to see why there’s so much anticipation. But if we really could let machines (or, more accurately, algorithms) make all those decisions, and take all those actions, and basically manage all those systems, would that cost us our jobs? I don’t think so. I
3 Reasons Why AI Won’t Steal Your Marketing Job Read More »
We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags can provide you with a ton of benefits. They can be used to
How to Use Hashtags for Better Marketing Campaigns Read More »
As you can see, we’ve also developed a great decision-tree infographic you can use to help you understand when and when not to gate. Let’s walk through the five questions. #1 Is this a “contact us” opportunity? These are typically found at the bottom of the funnel and are a clear signal of serious buying
5 Key Questions To Help You Decide When To Gate Content Read More »
December 4th, 2017 Traditionally, we view marketing as an outward-facing function, saving our best branding and messaging experiences for our customers. While that makes perfect sense in theory, we need to evolve our thinking. Being focused solely on the customer doesn’t cut it anymore. Marketing is about creating the best experiences for everyone your brand
4 Keys to Super-Effective, People-Centered Internal Marketing Read More »
December 4th, 2017 Some people hate it, some people love it, but we can all agree that networking is one of the most important business skills. Paul Teshima knows about networking. A co-founder of Eloqua, Paul is currently the CEO and co-founder of Nudge.ai, an AI-powered networking platform that shows you not just the number
5 Lessons for Building Stronger Business Relationships Read More »
December 1st, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing episodes from some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re
Recommended Marketing Podcasts: Week of November 27 Read More »
Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company’s name in front of the target audience through social media, outdoor advertising, and other techniques. Or as marketers would say, “build brand awareness.” Without it, you have no way of knowing if your efforts are
How to Measure Brand Awareness: 4 Key Steps Read More »
November 30th, 2017 In 2016 and 2017, I worked with a team of researchers at Salesforce to determine the differences between high-performing marketing organizations and everyone else. One key finding stuck with me: High-performing marketing organizations use, on average, three times more tools to create a cohesive customer experience than underperformers. This explosion of tools
Meet the Future of Marketing Automation Read More »
We’re in the silly season. In the mad dash to Christmas, shoppers are shopping, sellers are selling, and tweeters are tweeting. Marketers have taken the period between Thanksgiving and Christmas and turned it into a out-of-control spending spree. And who can blame them? This is what marketers do. Remember when Taco Bell tried to invent
Social Analysis From Black Friday & Cyber Monday Read More »
