The marketing industry generates billions of dollars every year. After all, every company needs ads and various marketing strategies in order to reach their target consumers. Forrester, a leading market research company, even said that by 2021, digital marketing costs will reach $120 billion. Unfortunately, about half of ad traffic is created by bots. It’s […]
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November 17th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcast episodes you can find, spanning the entirety of
Recommended Marketing Podcasts: Week of November 13 Read More »
Key takeaway. If you want to instantly drive higher engagement, more shares, and greater traffic to your website, maximize your impact by testing headlines that are focused on the impact to the reader. Drive Traffic through Guest Blog Posts A popular strategy for getting significant increases in website traffic is guest blogging. With this strategy,
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“The will to win is worthless if you do not have the will to prepare” – Thane Yost Implementing reputation management to manage an organization’s online reputation is like saving a computer from malicious Trojans, which intend to gain access to an operating system and cause havoc. The most proactive step to prevent the devastation
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The importance of social media as a marketing and advertising tool can’t be stressed enough. Social platforms provide a massive audience, and opportunities for your content to reach further than before. But many companies and businesses are now also using social media as a way of reaching their clients, to solve problems and offer the
How Brands Excel With Social Customer Care [Infographic] Read More »
Launched more than one year ago as an answer to the already popular Snapchat, Instagram Stories marked a new step in the evolution of social media content publishing and of course, of content marketing and advertising. There was no indication at first that Stories would prove to be great for marketing but soon, as brands
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For most companies, digital marketing is essential to growing and retaining their customer base. Unfortunately, a lot of businesses are in the dark when it comes to implementing and managing this type of marketing strategy. As a matter of fact, an informal poll conducted by Smart Insights revealed that half of the businesses that use
Should You Outsource Digital Marketing for Your Business? Read More »
By Lilach Bullock Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different medium. There is always new technology popping up, and consumers’ behaviour and expectations are changing almost by the year. So how do you stay
November 10th, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you episodes from some of the best marketing podcasts you can find, spanning the entirety of
Recommended Marketing Podcasts: Week of November 6 Read More »
Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus and this time, he didn’t want to just ‘wing it.’ He wanted to create a well-thought out profile that
Why You Should Treat Your Next Online Marketing Campaign Like Tinder Read More »
