But wait: There’s more. Way more. We don’t have to stick to emails anymore. Social media messages can be personalized and sent in real time. So can text messages, website notifications, and the almost futuristic beacons. All of this is happening now. Over a million beacons will be installed in US stores this year. We’ve […]
Real-Time Personalized Messaging Is the Future of Marketing Read More »
November 7th, 2017 The State of Inbound report takes a close look at inbound marketing today, including how it has changed and how those changes are affecting the way inbound marketing teams work. Below, we’ll examine six takeaways from the report and what they mean for inbound marketing professionals. 1. Getting a Response from Customers
Half of All Inbound Marketing Teams Will Grow in 2018 Read More »
When it comes to content marketing, there’s a lot to know and a lot of hats to wear. In order to be successful, you need a solid content marketing strategy. You need to write great content. You need to create interesting and eye catching visuals. You also need to do the right promotion and distribution
3 Advanced Strategies for Integrating Your Social Media and Content Marketing Read More »
November 7th, 2017 “The theory of relativity put an end to the idea of absolute time,” wrote Stephen Hawking in A Brief History of Time. “It appeared that each observer might have his own measure of time, as recorded by a clock carried with him, and that identical clocks carried by different observers would not
5 Ways to Harness Time and Data in Your Content Process Read More »
Pixabay I spent 15 years working in the online publishing industry. One of the last professional events I attended while still on the media was an IAB-affiliated event about the “future of media and advertising.” I recall one of the speakers ignoring the publishers in the room completely. He directed his remarks toward the vendors
We Are All Publishers Now Read More »
Social media has been a useful channel for B2C companies to promote their business. But you can make the most of this channel, even if you’re running a B2B company. In fact, 53% of B2B buyers in a Demand Gen study research their purchases through social media. This is probably why social media content is the most commonly-used
How B2B Brands Can Use Social Media as a Selling Tool Read More »
November 3rd, 2017 Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle to supplement your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcast episodes you can find, spanning the entirety of the
Recommended Marketing Podcasts: Week of October 30 Read More »
When you run your own business, you inevitably have a lengthy to-do list at any given time. It may feel as though you are pulled in various directions each day, and this gives you little time to focus on important matters, such as developing and executing a successful marketing campaign. But marketing drives sales, and
How a Virtual Assistant Can Help You Grow Your Business Read More »
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns Read More »
Like any good company, Facebook is constantly adapting and changing to the world around us. And while some of the changes leave me standing on my front porch, yelling at kids to get off of my lawn, many have me excited, both as a user and as a marketer. Whenever a new update comes out,
How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers Read More »
