Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, first-party data is becoming more valuable than ever. Unfortunately some companies have a much more difficult time collecting first-party data than others. CPG companies in particular face big challenges building treasure troves of first-party data because they […]
In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart online clothing rental subscription service Le Tote is buying luxury retail chain Lord & Taylor from Canadian retail group Hudson’s Bay Company in a deal worth $100m. Once it closes, Le Tote will own 38 Lord
Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-party retailers, wholesalers, and other middlemen. In the past decade or so, we’ve seen a swathe of successful digital-first DTC brands make their mark. From Dollar Shave Club to Glossier – DTC has become synonymous with success. But why is this
An introduction to direct-to-consumer brands and their marketing – Econsultancy Read More »
In the past few years, we have seen a wave of direct-to-consumer brands offering niche products and services through digital channels. These brands also set themselves apart through clever digital marketing, creating content that captures the consumer’s imagination. Here are five examples that are worth checking out for inspiration. Patch Plants Patch Plants is an
Five examples of clever content marketing from direct-to-consumer brands – Econsultancy Read More »
The first thing I want to address in this article is jargon. Marketing and start-ups are full of reinvention, often not in the way we’d expect. There is a lot of unnecessary rebranding of established terms. We hear constantly about the abbreviations and names of supposedly new ideas. Part of this is rediscovery, while other
Digitally Native Vertical Brands: direct to consumer heaven or overhyped? Read More »
A growing number of influencers are opting to cash in on their followings by launching their own brands instead of charging established brands to promote their wares. The potential rewards are huge. A number of influencers, including Kylie Jenner and Huda Kattan, have even parlayed their popularity into billion-dollar businesses. But launching, growing and maintaining
Influencers discover that launching their own brands is fraught with risk – Econsultancy Read More »
Food delivery service Grubhub found itself under fire after it was reported that the company and Seamless, a subsidiary business, had purchased more than 23,000 domain names to launch microsites for restaurants that it has relationships with. The problem: initial reports indicated that Grubhub did this without permission, a serious charge given that these sites
“We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It’s about getting a great mattress but it’s about everything that could help you sleep. We’re trying to take products to market that are end to end about sleep solutions. We
We Want To Be the World’s First Global Sleep Brand, Says Casper CEO Read More »
There’s a famous story you’re no doubt familiar with about a menacing giant who was so ferocious that even the bravest of warriors didn’t dare to challenge him. Trained from birth as a warrior and ever so confident in his abilities, he challenged the warriors of Israel to one-on-one combat — winner takes all. Only
CPGs Face Competition of Biblical Proportions Read More »
Direct to consumer brands are doing incredible numbers on Shopify, says Shopify COO Harley Finkelstein. He says that Kylie Jenner has generated almost a billion dollars in sales on the platform and many other influencers such as Kanye West, Drake, and most recently Tom Brady are also doing very well. “Even if you go beyond
DTC Brands Doing Incredible Numbers on Shopify, Says COO Read More »
