Email Marketing

12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at

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5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential

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Email Marketing Checklist: 25 Questions To Ask Yourself Before You Send An Email

Many of these questions might cross your mind during this crucial moment, and rightfully so. When this happens, you need a good email marketing checklist , and that is exactly what we are going to provide for you. Read on! How does this email marketing checklist work? We’ve gathered below 25 questions that you should

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Thanksgiving Email: Make Your Clients Feel Appreciated – Email Marketing – SMTP services

If you’re like us, you probably started fantasizing about that delicious Thanksgiving spread, as soon as you started working on your holiday email campaigns. Knowing how soon Thanksgiving will be here makes it easy to forget about emailing, when you lose yourself in a daydream about the feast in your future (turkey, stuffing, cranberry sauce

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Only 37% of personal emails are considered “useful”

Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have seen the biggest drop since 2016, in terms of minutes spent checking them, following a

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Email marketing trends 2020 | Smart Insights

It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers As 2019 draws to a close, it’s time to start looking ahead to what 2020 may

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