Email Marketing

transactional promotional email

Transactional vs. Promotional | Oracle Marketing Cloud

Senders often approach our team with questions around “transactional” messaging. Sometimes our team receives email examples and are asked whether or not those messages can be sent off their transactional IP. Other times senders will try to “disguise” messages as transactional under the assumption that if they send it off their transactional IP then they […]

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5 Tips for Building Effective Automated Emails

Meet your new superpower: the power to be everywhere. With automated email campaigns, you can deliver a targeted sequence of emails to be sent automatically on a schedule of your choosing – which makes it possible to build relationships with subscribers no matter where you are! You can keep your readers engaged by delivering targeted automated campaigns, like

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8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List

If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over the company’s continuous updates to the algorithm that have prioritized reach for ads over organic posts. Now, Facebook’s latest algorithm change will not only impact

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What Email Marketers Need to Know About LinkedIn Lead Gen Forms

Are you looking for high-quality subscribers to join your list? (Okay, okay. That’s a silly question. Of course you are!) There are hundreds of tactics out there that’ll help you grow your list. These tactics typically promote adding many subscribers, but very few of them focus on how to add the right subscribers. If you

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[Quiz] What’s Your Email Writing Style?

Did you know subscribers spend 15-20 seconds reading each email they open? Fifteen to twenty seconds – that’s all the time you have to make an impression and get readers to take action. Thankfully, there are ways to optimize your email content to make it powerful and effective. The best way to start is by identifying

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Infographic: Rich Media In Email Marketing – Email Marketing – SMTP services

Email marketing has evolved from not-so-attractive plain text emails to amazing HTML emails that we all admire today. We wouldn’t say that plain text emails are no longer useful; they have their advantages. But when text is coupled with visuals, the impact is far superior to text alone. With a smartphone in every hand, more

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Resources That Increase Your Blog’s Visibility

If you’re new to the blogging world and looking for a way to better your skills, engagement and visibility, check out these free tools! There are of free resources for almost everything, from photos to blogging platforms. There are plenty of credible websites that are dedicated to providing tips and tricks for fellow bloggers. This

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Getting Started With Email Marketing Localization

There is a common belief that the Internet’s language is English by default. The truth is that 70% of Internet users, even if they do understand English, are in fact non-native English speakers. In the “Can’t Read, Won’t Buy” report, Common Sense Advisory found that 75% of customers prefer to purchase products when targeted in

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