localization

How best to grow your markets by translation and localization

Many businesses make the mistake of plunging ahead without due attention to translation quality or write something that proves offensive to the local mindset Often the most cost-effective way to grow your business is by entering foreign markets. But that’s easier said than done. One relatively low-cost key to foreign expansion is successful translation and localization: […]

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How companies are expanding into different markets globally

As much as expanding your business globally is important, you have to make sure you conquer the local market first Globalization has really transformed how we view our world. Globalization, whether you believe it to be good or bad, has turned the entire world into a single market that people can transact in easily, quickly

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6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains One

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How to find the perfect domain strategy for international SEO

As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered.

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¡Atención! This new feature lets you connect with your audience in 13 different languages

Hello! Or should I say, Hola! Bonjour! Konnichiwa! Email is global. As you set out to grow and engage your audience through email marketing, there’s no limit to where someone could discover you and join your list. Because of this, it’s incredibly important to communicate with your audiences in their own words. So AWeber built

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The Reasons Why You Should Localize Your Online Business

Localization is a wide and specialized process that not only means translating your web content, but also customizing it according to various targets’ familiarity. This process entails activities of adapting your website into, not only different languages but also a variety of cultural contexts. It addresses language, cultural preference of the content, overall design and

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Getting Started With Email Marketing Localization

There is a common belief that the Internet’s language is English by default. The truth is that 70% of Internet users, even if they do understand English, are in fact non-native English speakers. In the “Can’t Read, Won’t Buy” report, Common Sense Advisory found that 75% of customers prefer to purchase products when targeted in

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