email outreach

Two simple behavioral levers to improve your link building efforts

Link building is hard. Anyone who says otherwise has either not done much of it, or they’re trying to sell you a course. To make it even harder, there are a million supposed link building hacks and tactics on the web – and most of them are pretty bad. A quick Google search will net […]

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How to leverage cold outreach to get more PR mentions

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere near as pronounced as it is in the marketing and advertising spheres. Outbound is out

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This Sales Pro Wrote Outreach Emails for 15 Years. Here Are His Best Email Tips

Every day, millions of outreach emails are sent by entrepreneurs and small businesses around the world.  In fact, I have a bunch sitting unopened in my inbox right now. The sender is hoping to catch my attention, so we can work together in a way that grows their business. But here’s the cold, hard truth:

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8 steps to keeping your automated email outreach personal |Smart Insights

Make sure you’re using this steps to maximize email outreach It is difficult to argue against the benefits of automated email outreach when it comes to online marketing, be it for promoting your blog posts, software or conducting general sales pitches. However, the biggest challenge is to make them look personal enough. Sending emails is

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