event planning

10 Creative Event Marketing Tactics You Can Learn From the World’s Biggest Brands

Adobe MAX, branding, Event Marketing, event planning, Facebook, Google, Marketing, ToughMudder, YouTube's FanFest / Good To SEO

By David Epstein When it comes marketing channels, you may think of email marketing, content marketing, or paid search marketing. You probably don’t think of doughnuts. But doughnuts are exactly what Google used to promote its Google Home product line. More generally speaking, Google used a unique event strategy, coupled with robust event software, to achieve […]

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7 Ways to Use Social Media to Create Buzz-Worthy Events

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech