SEO moved beyond exact keyword matching long ago. These days, in order to rank, we need to create content that includes related concepts, satisfies intent and provides value. With such an important and complicated task in front of us, there’s never such a thing as too many tools. Every keyword tool below has something new […]
Four tools to discover and optimize for related keywords Read More »
Google has recently updated exact match close variants; now implied words, paraphrase words and same-intent keywords are allowed to match to exact match keywords as close variants. This change gives advertisers less control over their exact match keywords and gives Google more control to appropriately match search query intent to similar keywords. For advertisers using
An updated look at Alpha-Beta in a world of close variants Read More »
What a useless article! Anyone worth their salt in the SEO industry knows that a blinkered focus on keywords in 2018 is a recipe for disaster. Sure, I couldn’t agree with you more, but when you dive into the subject it uncovers some interesting issues. If you work in the industry you will no doubt
Are keywords still relevant to SEO in 2018? Read More »
