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Facebook strengthens rules for political ads ahead of 2020 election

Facebook Inc. will make its rules on political advertising stricter to prevent the spread of disinformation on the run-up to the 2020 U.S. elections, the company announced Wednesday. The social media giant was heavily criticized for allowing Russian interference in the 2016 presidential election and can’t afford to allow that to happen again this time […]

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7 Game-Changing Facebook Ad Strategies for E-commerce

Facebook marketing has never been easy. Competition is always increasing as more businesses focus on the platform, causing ad costs to continue to rise by over 20% per year. In order to succeed, marketers need to be savvier than ever. The good news is that Facebook still offers a potential audience of over 1.5 billion

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8 Facebook Ad Copywriting Tricks to Maximize Conversions

Creating a successful, profitable Facebook Ad campaign is a little like baking: all the ingredients need to come together just right if you want everything to turn out well in the end. You need the right audience targeting options, the right placements, the right bid, the right offer, and the right message. There are plenty

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12 Ways to Use Digital Marketing Effectively for the Food Industry

Not everyone eats to live; there are many who live to eat. They want to know what is going into their tummies, if it appeals to their taste buds, why they should eat it, and so on. So if you want these people to buy what you are selling, you have to give them a

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Ultimate Guide to Running Ads on Instagram Stories

In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build

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