It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is true in marketing, because in many ways that profession is always in a state of chaos and disruption. But I don’t think it’s hyperbole to […]
Time to grow up or get out Read More »
Facebook is making another attempt to fine-tune the way its users consume news articles. Last November, the site gave a small group of local and national publishers the ability to include a “Breaking News” label on their stories. Starting today, Facebook is expanding its “Breaking News” label test run to more than 50 additional publishers
Facebook gives more than 50 publishers access to ‘Breaking News’ label Read More »
After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October, Facebook’s Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based their own interests. It arrived after news feed algorithm tweaks that prioritized
Facebook ends the Explore Feed less than 4 months after its launch Read More »
It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for us?” Let’s not forget that social media has made a positive impact on how we interact with people, how we consume interesting and timely
Are consumers burning out on social media? Read More »
We human beings love shortcuts. From the time our distant ancestors began to walk upright, hacking was our way of life. If a Neanderthal hunter could find a quicker path to the hunting grounds, he might out-compete his neighbor for the annual mastodon haul. Thousands of years of evolution have not dulled this impulse, and
Why hacking social media algorithms is a losing strategy Read More »
Facebook is testing a Reddit-style downvoting option on comments on public Page posts, seemingly as a way to learn what qualifies as meaningful engagement on public posts. A Facebook spokesperson confirmed the test after The Daily Beast first reported on the downvoting feature’s appearance earlier on Thursday. “We are not testing a dislike button. We
Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts Read More »
Weeks after Facebook announced that it would de-prioritize news from publishers in people’s News Feeds, the company continues to announce that it will prioritize certain types of news. The first example was news from “trusted” publishers; the latest is local news. Facebook will prioritize news articles from local publishers in people’s News Feeds and is
Facebook will prioritize local news while still de-prioritizing news overall Read More »
A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to increase the quality of the news that does appear. Facebook will prioritize news posts from publishers that certain users have flagged as trustworthy, the company announced on Friday. Facebook will
Facebook has had a tough year. Despite the fact that revenues are soaring, engagement has declined, and there’s less personal content sharing on the site. In addition, the societal discussion around Facebook has turned sharply negative since the election of 2016. Earlier this month, Facebook CEO Mark Zuckerberg said his goal for 2018 was to “fix”
Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content Read More »
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular
How Facebook’s video ads’ watch time compares across formats Read More »
