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Rupert Murdoch’s Solution to Facebook’s Fake News Problem: Pay the Publishers

Days after Facebook CEO Mark Zuckerberg announced a new strategy to determine which news outlets can be trusted, Rupert Murdoch proposed another way to solve the fake new problem that has been bugging the social media platform. Murdoch, executive chairman of publishing empire News Corporation, proposed that social media platforms pay publishers for “trusted” content. Rupert […]

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Ad Principles That Guide Facebook’s Decisions

December 11, 2017 Facebook can be a very powerful tool for people, companies, and advertisers. It allows us to connect with one another instantaneously across the entire globe. As advertisers, Facebook’s targeting features allows us to target users not possible just 10 years ago. From geographic targeting to age, behavioral, interests, lookalikes, retargeting, and even

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