Features & Analysis

Why clients in-house and what agencies can (and can’t) do about it

A-Post to MarTech Today, branding, Channel: CMO Zone, Digital Agency Survey 2019, Features & Analysis, Internet Marketing, Internet Marketing Industry, Social media marketing /

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday. To better understand […]

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Ask the SMXperts: The latest in advanced technical SEO

A-From SEL, Ask the SMXperts, Channel: SEO, Features & Analysis, Google: Marketing, Google: Search, Google: SEO, Internet Marketing Industry: Search Marketing Expo - SMX, Search Marketing Column, SEO, SEO -- Search Engine Optimization, SEO BLOG, SMX conference /

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Latest in Advanced Technical SEO session with Dawn Anderson, Bastian Grimm and Brian Weiss, with an introduction from moderator Michelle Robbins. Michelle Robbins Technical SEO is the foundation

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The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development

A-From MTT, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, Marketing Tools, SEO BLOG /

Susan Vobejda was named CMO for The Trade Desk in November of last year. As the top marketer for the ad-tech platform, she oversees all aspects of the company’s marketing, including branding, product marketing, PR, digital media and content development. “It is a new day for marketers, and things are changing rapidly,” says the CMO,

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For Reduxio’s CMO, diversity is key to building a winning marketing organization

A-From MTT, Channel: CMO Zone, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

Of all the hot-button topics in today’s political climate, immigration is arguably at the top of the list. On January 10, more than 100 CEOs of prominent businesses, including Google, Apple, Facebook, Microsoft and Amazon, signed a letter to Congress asking for legislation that would enable Dreamers — undocumented immigrants protected under the DACA program

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More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

A-From MTT, Channel: CMO Zone, Features & Analysis, Interviews, SEO BLOG /

According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to business leaders focusing on growth, the survey revealed that product improvement and technology were rising priorities among CEOs. “Almost twice as many CEOs are intent on building up in-house technology and digital capabilities

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SurveyMonkey SVP says her drive to tell stories is the reason she went into marketing

A-From MTT, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, Marketing Tools, SEO BLOG /

After a yearlong rebrand endeavor, SurveyMonkey launched its “Power the Curious” campaign in mid-July — an effort aimed at taking the survey-platform to a new level. “We wanted to set a playbook for business change, define our next stride, and identify that magnetic characteristic that galvanizes people around a common mission,” says SurveyMonkey SVP of

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Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

Next month, Allocadia’s VP of marketing, Sam Melnick, and GE Digital’s VP of marketing operations, Neenu Sharma, will take the stage at the MarTech Conference in Boston. The two will cover how GE Digital uses Allocadia’s marketing management platform to to manage marketing budgets and set up a standard taxonomy across its marketing organization so

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CabinetM CEO says companies do not have a handle on their marketing technology stacks

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

In 2014, after watching a number of companies with access to great technology still struggle to align their martech stacks with their their business objectives, Anita Brearton and her business partner, Sheryl Schultz, founded the marketing technology management platform, CabinetM. “We had this huge explosion of new technology in the market landscape, and people started

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As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be

A-From MTT, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, SEO BLOG /

In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep track of things like lost keys or phones. In his role, the CMO oversees all marketing and communications efforts for the brand, including brand strategy, growth marketing, advertising and PR. “It’s an

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Markforged’s top marketer on making the leap from martech leader to CMO

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to the marketing functions of her job. “I was taking equipment to different sites like Intel, and AMD, and all these chip manufacturers, and loved

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