It’s been now more than one year since GDPR came into force across Europe. So where were we before the enforcement began? Some six months beforehand, Econsultancy’s research team found that, of 1,000 marketers surveyed, the majority were still unprepared and unsure what GDPR would do to their marketing. In fact, 83% were still reviewing […]
Three key points a year after enforcement – Econsultancy Read More »
Just as the General Data Protection Regulation (GDPR), a highly-anticipated and far-reaching update to European privacy law, came into effect on May 25, 2018, another major change to consumer privacy was being enacted in the United States: the California Consumer Privacy Act (CCPA). This briefing will cover: What is the California Consumer Privacy Act, and
A marketer’s guide to the California Consumer Privacy Act (CCPA) – Econsultancy Read More »
June 12th 2019, 3pm BST, 4pm CEST, 10am EST It’s now been one year since GDPR came into effect. Pushed by the threat of large fines, many companies reluctantly changed their marketing practices in an effort to stay compliant. But has GDPR and other privacy regulation been a blessing in disguise? At a time when
One Year On Webinar – Econsultancy Read More »
Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers. Even more unfortunately, attribution is likely to
The growing conflict between privacy and attribution threatens marketers – Econsultancy Read More »
GDPR was the pressing concern for marketers in 2018. In this briefing we’ll look at what has happened since the GDPR came into force, including: A brief GDPR recap GDPR myths in 2018 Many businesses were not ready 2019 the year of enforcement? Is adtech a target? AI and the future of data processing Brexit
A year on – Econsultancy Read More »
“We can look at what we are incentivizing,” says Twitter CEO Jack Dorsey. “We can look at the very foundational nature of the service and making sure we are not incentivizing behaviors that would take away from health. Those are the questions that we are asking and it will lead to some fundamental shifts in
We Can Look at What We Are Incentivizing, Says Twitter CEO Read More »
Direct to Consumer, or DTC, is a fundamental platform shift, according to former AOL and Verizon digital properties CEO Tim Armstrong. “There have been a couple times in my career where there has been what is basically a fundamental platform shift,” noted Armstrong. “I felt like direct-to-consumer was something that was going to be a
Direct to Consumer is a Fundamental Platform Shift, Says Tim Armstrong Read More »
Last week, Google became the first major use case for Europe’s General Data Protection Regulation (GDPR), racking up a $56.8 million fine for not prominently displaying required information and obtaining adequate consent for ad targeting. The fine is substantial, but won’t make a dent to the multi-billion dollar company. CNIL, France’s regulatory authority, justified the size
U.S. marketers respond to Google’s $57 million GDPR fine Read More »
The year 2018 will be remembered for tremendous consolidation in the martech industry, marked by Adobe’s $4.75 billion purchase of Marketo and Twilio’s $2 billion acquisition of SendGrid. Such consolidation is rarely driven by the needs of customers. Far more often, the catalysts are the financial concerns of the companies themselves, combined with pressure from
5 Differentiators to Look For in a Consolidated ESP Marketplace Read More »
Privacy and security are two hot topics for the upcoming year, especially for marketers who are planning to have a wider reach, whether on a national or global level. Last year, we saw GDPR come into effect, which impacted the way businesses market to audiences in the EU, and we can expect more changes ahead.
Trends Around Privacy and Cybersecurity to Look Out for 2019 Read More »
