Privacy and security are two hot topics for the upcoming year, especially for marketers who are planning to have a wider reach, whether on a national or global level. Last year, we saw GDPR come into effect, which impacted the way businesses market to audiences in the EU, and we can expect more changes ahead. […]
Trends Around Privacy and Cybersecurity to Look Out for 2019 Read More »
Market to the opportunity Breach preparedness might not seem an especially exciting task to take on, but it’s crucial to the success of your vision as a CMO, and to the overall solvency of your brand. You need to make sure you’re proactively marketing your preparedness and general data hygiene practices.Make the measures you’ve taken
3 Ways CMOs Can Prepare Against Data Breaches Read More »
We recently checked in with David to see how Act-On itself was getting prepared for being compliant. “We’re on second base,” he said, but added there is work to be done to get to home plate. He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included:
Inside Act-On: Preparing for GDPR Compliance Read More »
