Google: AdWords: AdWords Scripts

How to sync your keywords and ad labels with an AdWords Script

The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a task we wouldn’t wish on anyone. We’ve all been there: You make a bid adjustment, label some keywords in an ad group to reflect this change, and then when looking at

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Auction Insights 3: The final script

Who would have thought that Auction Insights could inspire an entire TRILOGY? Well, if you know AdWords, I suppose it’s not a huge shock that our original script has had to undergo a few adaptations over the last couple of years. Google does like to keep us PPC practitioners on our toes! Changes to AdWords aside,

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Oh, no! AdWords can now spend double your budget. Or not…

In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see if we can’t script our way out of this mess. For 99 percent of campaigns,

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AdWords Scripts now available in new AdWords interface

AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts. Here are some of the key changes: See up to 500 script logs per page and filter by date.

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Here’s a script for analyzing the phrases that associate with your terms

This was a hard one to name, but trust me, it’s a good one. The idea came from an account my employer was running for a financial client. We wanted to know what the most popular queries were for a particular competitor, and after some laborious manual analysis, we discovered that “complaints” was the most

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Look deeper into your AdWords search queries

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search volume than others, and sometimes the prettier ones don’t get a whole lot of traffic, elegant as they may be. So at Brainlabs (my employer), we wrote a script

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Advanced budget management made easy with scripts

It’s the end of the month, so chances are you’re spending a lot of time thinking about PPC budgets. Will you spend the full amount you allocated for the month and do so without going over budget? It’s pretty amazing that simple questions like this have to take so much thought from account managers. There’s

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