By Steven Macdonald Running your own business is one of the most rewarding and also stressful and time-consuming jobs you could ever do. Especially when you’re first starting out and growing your business, there is never enough time to get everything done. You need to figure out very quickly how to be productive. The trouble […]
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In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was
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Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. Over time, the power of
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Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.
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Successful content marketing is far from slapping words onto (digital) paper. It requires research, careful planning, ongoing data analysis, constant innovation and reflection. Sounds like you’d need an entire team of experts to get it all done, right? Certainly more hands on deck wouldn’t hurt. But even a small team (or hey, a team of
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When we think of keyword research, it is usually applied to the more technical side of promotion. Brands use it to see what SEO tactics they need to use in order to narrow down their place in a market or what their competitors are doing to generate search referral traffic. Keyword research is a staple
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