Google: Web Search

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits

Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link

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Google gets in on mobile ‘story craze’ with new AMP Stories format

This morning Google is releasing “AMP Stories,” a visually rich content format designed to provide publishers with new storytelling options for the mobile web (it also works on desktop). Many people will see the move as an attempt to copy Snapchat or Instagram Stories; but before both, there was Yahoo News Digest, a swipeable news

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Google launches new look for ‘people also search for’ search refinements

Google has launched a new look and feel for the “people also search for” query refinement box. Google has been testing numerous designs of this feature over the years, including dynamic loading versions. Now, Google shows a box around an organic result with “people also searched for” suggestions below, separated by a line. The suggestions

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the new Accelerated Mobile Pages format from Google

Today, Google announced a new, visually-focused format for its AMP (Accelerated Mobile Pages) framework. AMP Stories are intended to be “bite-sized,” visually engaging content constructed primarily of interactive photos and text. Per Google’s announcement: “The collective desire was that this format offer new, creative and visually rich ways of storytelling specifically designed for mobile.” “AMP

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GoDaddy web hosting now integrated with Google My Business

Website hosting and small business marketing firm GoDaddy has done an integration with Google that largely automates the process of setting up and verifying a Google My Business (GMB) profile. GMB registration and submission is integrated with the company’s GoCentral website builder. Business data from the website is uploaded to GMB and verification is compressed

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People becoming less inhibited about using voice search in public

Alexander Supertramp / Shutterstock.com People are less inhibited about using voice search and talking to their phones in public than they were just a year ago. That’s according to a new consumer survey from Stone Temple Consulting, which is a follow-up to a similar survey published last year by the firm. The chart below compares

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YouTube sets stricter rules on videos that can carry ads

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of updates the company has implemented in response to repeated advertiser backlash over the past year. In a blog post Wednesday, Paul Muret, VP of display, video and analytics acknowledged “2017 was a difficult year, with

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80% of Google Home results come from snippets

Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not. The company used keyword analytics to compile a list of “616

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Smart speaker ownership steals time from smartphones, TV, radio

In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the market. The new survey was

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SEO trends and Google changes to expect in 2018

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for

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