All large companies were once, at some point, a startup. While it may be premature to think about how you will maintain success before you’re successful, it’s good to plan for success. If your startup does well, you don’t want to be thinking on the fly how to create the right corporate culture. That happens a […]
Your Employees Want a Career Path and Recognition, Not a Corner Office Read More »
If you’re an established company, how can you partner with startups to drive innovation? And if you’re an innovative startup, how do you identify established companies to partner with? Those are some of the burning questions in the innovation community. If you’re an established company, you’ve simply got to pay attention to startups. In the
How Startups and Established Companies Can Partner to Drive Innovation Read More »
Let’s face it: the world of marketing is changing at a breakneck pace. A marketing technique works very well in 2017, but by 2018 an entirely new playbook is in order. One year you’re looking to get your brand involved with celeb influencers the next year you’re focused on micro influencers instead. All of this
This Study Uncovers the Marketing and Advertising Techniques of Tomorrow Read More »
The German meal-kit company HelloFresh has agreed to acquire Boulder, Colorado-based Green Chef. Terms of the agreement were not disclosed, but HelloFresh expects the acquisition of Green Chef to contribute approximately $15 million per quarter to HelloFresh Group’s revenues starting in the second quarter of 2018. Meal-kits have become a crowded market that by Packaged Foods estimates includes
There have been many days where we wake up planning to have a very productive day. We start our day thinking of all the work that will get done on our to-do lists, only to find ourselves distracted and unproductive. It doesn’t matter how great our intentions are, something always comes up derailing our “fool-proof”
5 Things Productive Leaders Do Differently To Achieve Results Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Don’t you look at rich people and find too many of them, well, dull? Don’t you listen to rich people and think: “What have they got that I haven’t? Other than money.”? In fact, doesn’t it astonish you
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Many businesses are being drawn into socio-politics. Some have been there for a while but always wanting to operate behind the scenes. (Translation: buying politicians.) Recently, though, public neutrality has been hard to achieve. Just ask Delta
If you want to get ahead in business and life, inquisitiveness is an essential character trait. Think about the last time someone asked you good questions about your life to get to know you better. Chances are, this person left a positive impression in your mind. Now, consider an opposite experience. My husband, children and
Are You Obnoxious and Don’t Know it? Here’s What a Harvard Study Says Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. They say robot technology will swallow everyone in the end. Why, Apple co-founder Steve Wozniak once even declared that humans will merely be robots’ pets. Surely, though, robots won’t be able to do everyone’s jobs. They won’t be able
They Thought Their Jobs Were Safe From Robots. Then Something Scary Happened Read More »
The singer Cher once said, “Some guy said to me: Don’t you think you’re too old to sing Rock ‘n Roll? I said: You’d better check with Mick Jagger.” Back in 1980 there was a hit song by country singer Johny Lee called “Looking For Love in All the Wrong Places.” The title of the
Looking For Entrepreneurship In All The Wrong Places Read More »
