Like many businesses, Tommy John was launched out of a personal need to solve a problem. Tom Patterson, CEO of Tommy John, was inspired to start his now wildly successful clothing company Tommy John because he couldn’t understand why nobody was doing anything to fix the undershirt and underwear problem he was having. Tom Patterson, […]
Tommy John Launched Out of a Problem That I Wanted to Solve Read More »
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst of change, it is the glue that binds everything together. If you look at the
The Rise of the Connected Marketer Read More »
The global digital video advertising market has been on the rise for several years now, and given the recent ad revenue reports, looks like it will only grow and evolve further in 2018. Namely, the amount of advertising revenue in the digital video sector reached the entire 2 700 000 000 USD in Q2 2017
Top 3 Video Advertising Trends in 2018 Read More »
