Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to make or break a brand. When you work well with influencers, they can raise brand […]
71% of consumers will unfollow influencers with fake followers Read More »
The Complete 6-Step Guide to Running a Successful Influencer Marketing Campaign In the world of marketing, influencer marketing has been picking up a lot of steam. Influencer marketing has helped businesses increase brand awareness and even drive sales. It can bring up to 11 times the ROI of banner ads. That’s because people are increasingly
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In the past couple of years, the popularity of influencer marketing has seen a meteoric rise You can expect this trend to continue. In fact, in a study by Tomoson, influencer marketing was rated as the fastest-growing online customer-acquisition channel, beating organic search, paid search, and email marketing. 59% of marketers plan to increase their
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Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018
Micro, macro, nano and hero creators: Whom to use and when? Read More »
Advantages and drawbacks of different influencer marketing solutions. Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the fifth month of 2018, the average monthly searches have already increased by another 60% compared to 2017. This clearly indicates how influencer marketing has been
Influencer Marketing Solutions: Which One is Right for Your Company? Read More »
