Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software as a service). “I’ve lived and learned what it takes to drive customer acquisition, identify cross-sell opportunities and maximize retention,” says Agrawal. The CMO says his background spans all different levels of business […]
It’s hard for me to believe, but this conversation marks the seventh anniversary of this series. And there’s nobody more surprised than I am that this has gone on so long, as I thought I’d do this for a couple of weeks at the most. But the conversations with so many interesting, influential people have
Social as a Word is Going Away — And We’re Just Going to Get Back to Doing Business Read More »
Earlier this year at InfusionSoft’s ICON 2017 conference, I had the opportunity to speak with Justin MacDonald, who at the time led the marketing effort for African Leadership University, dubbed by CNN as the Harvard of Africa. Using Marketing Automation to Scale Justin shares how ALU is using marketing automation to scale their marketing efforts
Using Marketing Automation to Change a Narrative at Scale Read More »
In November of last year, Simon Fleming-Wood was named CMO of Tile, the company behind RFID hardware devices designed to help users keep track of things like lost keys or phones. In his role, the CMO oversees all marketing and communications efforts for the brand, including brand strategy, growth marketing, advertising and PR. “It’s an
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be Read More »
In the summer of 2016, Facebook announced the “Stories” functionality for Instagram. Social media marketers quickly pegged Instagram Stories as a “clone” of Snapchat’s core feature. Facebook has since ramped up with even more clones for Messenger (Messenger Day), WhatsApp (WhatsApp Status) and Facebook proper (Facebook Stories). According to Business Insider, Mark Zuckerberg needs only
Former NFL Player Turned Entrepreneur Talks About the Power of Instagram Read More »
Instagram Stories, a feature that lets you share all the moments of your day, turned a year old this week. And in less than a year usage of Stories blew by Snapchat, with 250 million daily users compared to Snapchat Stories’ 166 million users. And businesses on Instagram are really stepping up their usage of
Over 50 Percent of Businesses on Instagram Have Used Stories in Last Month Read More »
Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering food through a tablet or by writing it down tend to make healthier choices. When they order verbally, they more often choose higher-calorie dishes. When selecting accessories for a car by swiping choices on a tablet, customers
Maritz’s first Chief Behavioral Officer is building on ‘nudges’ Read More »
Cynthia Gumbert has been managing marketing technology before the martech industry was even a thing. Beginning her career as a field marketing engineer in the semi-conducter industry, Gumbert was drawn to the marketing functions of her job. “I was taking equipment to different sites like Intel, and AMD, and all these chip manufacturers, and loved
Markforged’s top marketer on making the leap from martech leader to CMO Read More »
While technologies like artificial intelligence, digital assistants and messaging apps grabbing the tech spotlight, blockchain is kind of flying under the radar relatively speaking. But the technology underpinnings for Bitcoin, the decentralized crypto currency some are betting on to go mainstream, is finding a number of potentially disruptive additional uses businesses are starting to take
Blockchain Will Disrupt Marketing, Customer Experience and Trust Read More »
As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the biggest martech challenge companies face right now. Earlier this year, Jay Wilson, SVP of marketing platforms & services for Healthgrades, and his CMO, Andrea Pearson, decided the organization needed a marketing technology leader who
