link-building

Is hiding paid backlinks from Google actually possible?

Your website’s link profile is basically one of your biggest areas of concern. Given the kind of penalties levied by Google for any misconduct related to your link profile, the concern is well-justified. The truth is that link profile building is a time-consuming activity that requires judicious decisions; especially when you are pondering over the […]

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Types of Google link penalties to avoid for your website

Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings. These ways can be ethical as well as unethical based on the past experiences of the site owner. However, making these

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How link reclamation is the best way to save SEO rankings

How link reclamation is the best way to save SEO rankings Link building is one of the most talked-about subjects in SEO and digital marketing. As a search term, it’s maintained a pretty constant popularity (after peaking in 2012 right around the first Penguin release). A lot of the conversation surrounding backlinks and link building is

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A forward-looking history of link building

Link building is still one of the most important aspects of SEO. When other websites link back to your website, Google interprets this positively. Just how positively, nobody is sure. The fact remains, you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes

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Best practices for anchor text optimization in 2018

Doing SEO for any client is intimately associated with getting the most out of every link. Anchor text is an important element that “unlocks” every link’s potential — to the extent that Google had to roll out its first Penguin update in 2012, cutting tried-and-true anchor text over-optimization methods out of the picture. Over the past

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Why linkless mentions are the future of link-building

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything

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Fundamentals of building and earning backlinks for SEO

Introducing the periodic table of linking building and acquisition This article takes a look at the various levels of link building tactics commonly known throughout the SEO and digital marketing industry to address their relevance in today’s market. Backlinks remains a pillar of SEO ranking success, although the methodology behind acquiring them is ever-changing. Keep

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