link building campaigns

Lessons learned from launching 100+ content-led link building campaigns

Content, Content marketing, email subject lines, Industry, link building campaigns, link-building, Linking, open rates, PR / Good To SEO

Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year: […]

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A forward-looking history of link building

Link building is still one of the most important aspects of SEO. When other websites link back to your website, Google interprets this positively. Just how positively, nobody is sure. The fact remains, you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes