Mark Schaefer

The Ultimate Guide To Overcome Blank Screen Syndrome

Have you ever sat staring at the blinking cursor on your blank computer screen wishing words would magically appear? While planted in your seat you hear the nagging voice inside your head scolding you. It sounds eerily like your third grade teacher Mrs. Barry. So much so that you see her eyes narrow as she […]

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Cinderella Makeover Content Marketing: How To Transform Neglected Content

Have you ever started improving a piece of long playing content only to find that you’ve invested more work than you did creating the original? Yet you keep going because you know that this unloved or under-loved piece of content will reward your efforts with measurable results over time. Don’t give me that “I doubt

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Blog Post Idea Generation You Can Use

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page

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Top 2017 Facebook Content – How You Can Improve Yours

While organic Facebook reach is declining, as a marketer, you still need to be actively engaged on the platform. The best way is to understand what kind of Facebook content ranks best for shares and engagement. Steve Rayson of BuzzSumo has crunched the numbers to get you this information. Due to its global reach and

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2017 Blogging Research That Will Make You A Better Blogger

Do you still blog in your pajamas? Personally I never have! You may wonder why I ask. Because Orbit Media’s 2017 Annual Blogger Survey reveals that blogs have evolved into full-fledged professional media entities. As such, business attire is required at least if you work in an office! To remain competitive with your peers, your

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