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10 Magazine Lessons That Will Make You A Better Content Marketer

Do you subscribe to print magazines? Unlike digital media, print magazines remain visible on your coffee table and other reading areas. Result:More readers since other people pick them up and scan them. My husband loves his weekly print magazine subscriptions to The Economist, The New Yorker and The Week. As a result he reads every […]

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Don’t Cry Over Flat Social Media Usage: What Your Business Must Do Now [Research]

Stop crying over fewer available social media opportunities that cost more. Dry your eyes and accept that the “free social media lunch” is over and flat social media usage is the new normal. The “free social media lunch” is over and flat social media usage is the new normal. #socialmedia #digitalmarketingClick To Tweet   This

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Blog Post Idea Generation You Can Use

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page

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Thank You Content Marketing And Reciprocity: 5 Ways To Build Customer Relationships

Thank you. The small act of saying “thank you” shows prospects, customers and others you really care about them, not just their money. Ann Handley expressed it best, “The best marketing doesn’t feel like marketing.” Contrary to what many marketers think content marketing works through the entire purchase process, even beyond the initial purchase. Done

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How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears

Are you freaking out trying to fill your content marketing needs with limited resources? Have you considered supplementing your brand spanking new content creation with content curation? Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. True content curation requires

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