Search for “Unboxing” on YouTube and you will get around 90 million results. Unboxing is a thing, and this, in turn, has made packaging your second product. So, consumers now see a memorable unboxing experience as valuable. Are you looking to provide a great unboxing experience for your products? A new infographic by 2Flow titled, […]
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Old-school marketing tools like store signage and direct mail are enjoying a new popularity. In fact, eighty three percent of marketers surveyed say using tools like direct mail bumps up ROI. Small Business Trends contacted John Patinella, CEO of Money Mailer, and Kristin Gallucci, Director of Marketing of Signarama, to find out why these are
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Public Relations (PR) helps build and maintain positive public image of your business to the public. At the heart of this form of communication lies effective dialogue. It includes gaining exposure to audiences using topics of public interest and news items that do not require direct payments. Across America thousands of small- and medium-sized businesses conduct PR campaigns
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Customers don’t want to be the first. They want other people to provide the proof that your product or service is effective. As a result, customer case studies become an effective marketing tool for small businesses. Customer Case Studies Marketing On the Small Business Radio Show this week we speak with Brian McCarthy. Brian works
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Promotion is an integral part of any business marketing enterprise. Simply put, marketing has two major goals: to help your business make sales and that your business succeeds. As such, among the promotion mix, a business can look into is press releases. Press releases and other PR activities can help keep the buzz on your
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Even though social media gets most of the attention when it comes to digital marketing, email still delivers the biggest bang for your buck. And for small business owners, the Return on Investment (ROI) for email still can’t be beaten. Not only is email better in terms of ROI, but according to a new report
38% of US Consumers Driven to Action by Email Marketing Read More »
Have you ever thought of supporting a cause in your business, such as a charity or a social issue, for marketing visibility — as well as for doing good? Cause related marketing is a big deal these days among large brands. More brands take a stand on societal issues than ever before. Small businesses, of
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Public relations is the art of crafting and delivering messages that inform and persuade the public, and get people to change opinions or take action. Public relations (PR for short) is often done to generate publicity and promote a business. A typical PR campaign might focus on getting a business covered on television or radio
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Your store’s layout should be one of the key strategies in your retail success. As a retailer, your store’s layout influences your customers’ behavior by directing the store’s flow, merchandise placement and general ambiance. Store layout also helps businesses understand how much revenue per square foot they are making. This in return can help assess
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