According to the Small Business Administration, small businesses that bring in under $5 million should devote 7 to 8% of their revenue to marketing. It would be a shame to waste your marketing spend on poor strategies. If you want a high marketing return on investment (ROI), you can’t afford to pour money down the drain. […]
5 Small Business Marketing Mistakes You Can’t Afford to Make Read More »
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question: Q: What common marketing strategies should entrepreneurs avoid and what should they
13 Fatal Marketing Mistakes That Could Sink Your Business Read More »
Everybody makes mistakes, but some mistakes are worse than others. Some mistakes are almost deadly—to your marketing, at least. The following seven mistakes are dire enough to make your marketing fail. But the good news is once you know how to spot them and avoid them, your marketing has a dramatically better chance of success.
The 7 Deadly Sins of Small Business Marketing Read More »
