media relations

How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least […]

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Survey: Less than 10% of marketers to focus on Digital PR in 2019

Zazzle Media has released their annual State of Content Marketing 2019 survey, which found that less than one in ten marketers (9%) will be focusing on Digital PR in 2019. Despite this, over three quarters (76%) state that brand awareness is a key performance indicator for them. Not only this, but 25% of content marketers

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3 Inconvenient Truths About Media Relations All Business Owners Must Understand

By Emma Smith Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing.” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility,

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7 Ways to Get (Mostly) Free Publicity for Your Business

By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and

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