minimum viable product

4 Essential Steps to Create a Go-To-Market Plan For Your Mobile App

freemium, Go-To-Market Plan, Marketing, mature product, minimum viable product, Mobile, Mobile Ads, mobile app, Mobile Marketing, Monetization Strategy, paid download, product discovery and definition /

Many companies, both large and small, find it extremely challenging to get any traction once they launch their mobile app. The fact of the matter is that it’s incredibly difficult to survive in the competitive app market that’s overly saturated with millions of apps. Gartner even predicts that through 2018, less than 0.01% of consumer mobile […]

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How to Turn a Minimum Viable Product into a Booming Business

budget, business model, Case Studies, entrepreneurs, growth hacking, landing page, Marketing, minimum viable product, Product, service, The Lean Startup, website /

In 2011, Eric Ries published The Lean Startup. It quickly became a bestseller and a core part of many university courses. In the book, Eric outlined a business model for startups using complex-sounding business terms like lean management, minimum viable product, and agile development. These buzzwords and the theories they represent have become part of

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