Online PR

7 useful tools for every step of your influencer marketing campaign

Influencer marketing strategies can be a veritable minefield. This is especially true given how quickly the social space evolves, with the addition in recent years of video features and new social platforms Influencer marketing campaigns can pay serious dividends for your business – particularly if you find and connect with the right social influencer. Companies […]

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Are branded hotels a marketing trend? – Econsultancy

Casper, Online PR, Taco Bell / Good To SEO

Forget Hilton or Marriott, there’s another hotel that’s being touted as the place to stay this summer, and it’s not from a brand you would expect. It actually comes from fast food chain, Taco Bell, which is set to open its own pop-up hotel – ‘The Bell: A Taco Bell Hotel and Resort’ – in

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Why you’re not getting results from your influencer marketing

Influencer marketing, Online PR / Good To SEO

Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has been around for as long as marketing itself. Only in the modern age, the term influencer marketing is invariably used to describe the sort that

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Risky business: Exploring the issues that could undermine your PR strategy

Online PR, Online PR strategy / Good To SEO

It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster It can be difficult to own up to, but time and again we can be found guilty of adopting half-baked or ill-thought-out PR strategies that are destined to fail

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6 influencer marketing predictions that will rule 2019

Influencer marketing, Influencer outreach, Instagram advertising, Micro-influencers, Online PR / Good To SEO

These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we’ve compiled a list of the top influencer marketing predictions that will rule 2019. Let’s take a look. 1. Brands will

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How to leverage cold outreach to get more PR mentions

email outreach, Online PR, Online PR outreach / Good To SEO

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere near as pronounced as it is in the marketing and advertising spheres. Outbound is out

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Why choosing the right influencers for your travel campaign is vital

Digital Marketing for the Travel sector, Influencer marketing, Influencer outreach, Instagram advertising, Micro-influencers, Online PR / Good To SEO

Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But when you pick an influencer to work with, you are aligning their brand with your

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How to gauge if your influencer is truly influential

Influencer marketing, Online PR / Good To SEO

Influencers are trusted by millions of consumers, and marketers leverage their persuasiveness to engage customers For most people, modern life is unimaginable without social media. With brands vying for the maximum number of views, social media has become the go-to platform when it comes to launching and promoting products. Influencer marketing is a byproduct of

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3 ways to make branded content and influencer marketing work together

brand identity, Brand Storytelling, branding, Influencer marketing, Marketing Strategy, Online PR / Good To SEO

When influencer marketing and branded content work together, both sides benefit in the end Influencer marketing and branded content: They’re useful tools on their own, but they are far more effective within a strategy that treats them as complementary pieces of a stronger whole. Unfortunately, advocates for influencer marketing and branded content tend to see one another as

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What has contributed to Greggs’ high street success? – Econsultancy

customer experience, Greggs, Online PR, social / Good To SEO

With this month seeing annual sales pass the £1bn mark, the high street bakery chain is clearly doing something right – especially in the context of Britain’s flailing high streets. So, what exactly has contributed to Greggs’ continued run of success? Here’s a run down of its winning strategy and what we can learn from

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