It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However, personalization is a challenge in itself. Traditional marketing would make use of what the shopper […]
Read Your Customer’s Digital Body Language, Boost Sales! Read More »
With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The demand is there; you just need to tap into it. Below are
How Local Businesses Can Survive the Rise of Online Shopping Read More »
Everybody wants a discount. Whether you’re booking a flight or buying a product from a local vendor, saving money is always a good thing when you are shopping online. While there are many different solutions when it comes to setting up an online store, WooCommerce is one of the most trusted WordPress plugins for eCommerce.
How to Implement Coupons on a WooCommerce Site Read More »
The holiday season is already upon us, but it’s never too late to check your eCommerce website to make sure that it is ready for the crowds of online shoppers. We turned to our in-house experts for some quick and easy tips. Here are some ways you can equip your online business to handle the
Expert Tips for Handling Holiday eCommerce Traffic Read More »
Christmas comes early for Shopify and Instagram users, with the former now providing Instagram integration to most of its vendors. The eCommerce company and Instagram had been collaborating on the new shopping service the whole year. Now the integration appears to be ready and Shopify is offering it to its millions of sellers. The future
Shopify’s Instagram Integration to Open Doors for Millions of Vendors Read More »
The number of eCommerce businesses has doubled in the past five years. The rise of the industry has admittedly caused less foot traffic and some brick and mortar businesses to suffer closure. But contrary to popular belief, retailers are not going out easily. Studies have shown that the majority of shoppers still prefer to go
How Retail Must Adapt to Compete with eCommerce Read More »
By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while
Marketer’s Guide to Mobile App Advertising Read More »
