Opinion

How to Get the Most Out of Professional Conferences

March 20, 2018 Professional conferences are an exciting way to gain new knowledge about your field, share the knowledge you already have, and build your professional network. With so many ways to use conference attendance to advance your career, having an understanding of how to get the most out of a professional conference is key […]

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What is GDPR and How Will it Impact Online Advertising

March 1, 2018 *This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship.  You should seek professional legal advice where appropriate.* The General Data Protection Regulation (GDPR) is a new EU regulation that will require businesses to harmonize data privacy laws across

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Examples of Success When CRO Best Practices Are Ignored

January 31, 2018 In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of that facet. Digital marketing is an environment affected by a myriad of variables both controllable and erratic. We can be insanely brilliant PPC gurus but when it

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Your Guide to Getting Organized for PPC Success

December 14, 2017 Hello PPC Heroes! As 2018 draws near, your feeds may be inundated with talk of New Year’s Resolutions. While I tend to stay away from making a big to-do about resolutions myself, I do like to reflect on my year past and prepare for changes I plan to implement to make for

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4 Easy Ways To Bring Diverse Thinking To Your Company

November 29, 2017 First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity.   Assistant Professor of Sociology,

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Why PPC Specialists Should Experience Client Facing Roles

October 11, 2017 As PPCer’s, our best asset is being able to drive trackable advertising performance for companies and clients. We learn our industry, adapt to changes, hone our skills and expand our knowledge of the array of tactics to deliver the best results. We learn processes, “hacks” and ways that work for us across

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