Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, […]
Ham4PPC: A Tribute to Digital Marketing Read More »
Starting any new job is difficult: Getting a lay of the land from office desk maps, realizing who is in charge of what, and discovering the ins and outs of whatever industry in which you’ve chosen to work. I was ruminating on my early days working in digital marketing and the stress it brought me
PPC For Noobs: Tips for Starting Your New Job in Digital Marketing Read More »
What is a good click-through rate? It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll
What Is A Good Click Through Rate (CTR)? Read More »
On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static.
3 Paid Social Platforms to Diversify Your PPC Investment Read More »
Images are the way of the future – will it be the future of search? We think so. Paid search is always on the move. Advertising platforms are constantly looking for the next big thing, the best way to target consumers, the newest way to make a profit – usually with Google leading the charge.
Visual Search – Could It Be The Next Big Thing? Read More »
The time to vote for the Top 25 Most Influential PPC Experts of 2019 has come again, but this time, we’re shaking things up a bit. This year, we encourage you to vote for anyone that is influential in the online paid advertising industry, whether they are a CEO of a tool provider that’s disrupting
Vote for the 2019 Most Influential PPC Expert [+Some Changes!] Read More »
Lately, I’ve had the opportunity to speak with a number of small business owners about their digital marketing needs. What I’m learning is that there’s a HUGE discrepancy in the value many small business owners place on digital presence/marketing compared to the known value digital provides. We know that 63% of Americans search on Google,
Starting Your Digital Journey As A Small Business Read More »
As an agency, we run into situations all the times where we have to rebuild the client’s account because the previous agency is unable or unwilling to release their account. It is possible that the previous agency built it in their agency MCC shell, but there are still ways to release that account. Regardless of the
Who Owns Your PPC Ads Account? Read More »
The Story By the time Cliff Smith had moved to Bloomington to start his new career in PPC, he already had lots of experience in the marketing industry. He started his career by selling radio ads for a local station in Denver, where he first learned how to sell. By no means was this a
The Mentality Needed for a Successful PPC Manager Read More »
For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some
4 Reasons for Preferring Facebook Ads Over Google Ads Read More »
