Rand Fishkin

2019 Content Marketing Predictions: What You Need To Know To Make You Successful

Accenture, BuzzSumo, content distribution, Content marketing, Content Marketing Institute, Edelman Trust Barometer, Facebook, influencers, Instagram, LinkedIn, marketing metrics, Rand Fishkin, retention marketing, Search, SparkToro, unbounce /

Want your content marketing to succeed in 2019? Of course you do! Then, first consider how key events of 2018 will influence your marketing and content performance. Based on significant shifts in the 2018 landscape, these ten 2019 Content Marketing Predictions will help you develop and document your plans. To make the case to management, […]

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2018 Blogging Research: How Does Your Blog Compare To The Best

Andy Crestodina, Blogging, Brian Dean, Buffer, Content Marketing Institute, Gini Dietrich, Hubspot, Larry Kim, Mark Schaefer, Market Research Insights, Michael Brenner, Mike Stelzner, Orbit Media Blogging Survey, Rand Fishkin, Social Media Examiner /

Do you know how your blog compares to the best-in-class blogs? Not sure? Don’t worry–Orbit Media Studio’s 2018 Blogging Survey provides the information to determine how your blog measures up against the top performing blogs. More importantly, it reveals that blog post quality and blog post frequency have emerged as the drivers of improved results.

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Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings

Google, Moz, PageRank, Rand Fishkin, Search, SearchNews, SmallBusinessNews, SparkToro /

Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as

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SEO 2018 is All About Branded Search Queries

DigitalMarketingNews, EnterpriseMarketingNews, Google, Rand Fishkin, Search, SearchNews, SEO, WebProBusiness /

SEO pioneer and Moz co-founder Rand Fishkin was recently asked about the future of SEO and how SEO agencies and marketers should adjust to these changes. Rands says that SEO has changed to the point that the traditional SEO focus on generic related keywords for your products and services is becoming obsolete because of how

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Honest Startup Advice From Somebody Who’s Been Through It

Lost and Founder, Moz, Podcast, Rand Fishkin, SparkToro /

Marketing Podcast with Rand FishkinPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target

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Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Actionable Blogging Tip, Andy Crestodina, Blogging, Content marketing, Rand Fishkin, SEO BLOG, Social Media Examiner, Triskaidelkaphobia /

Are you a blogger suffering from triskaidekaphobia?  Not sure because you don’t know what triskaidekaphobia is? Triskaidekaphobia is a real word! Unlike the words that my dad routinely made up when he drilled me nightly for the SATs. Yes—I didn’t make that up. And, no, his nightly vocabulary lessons didn’t improve my SAT results. Since this

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How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

Andy Crestodina, Blogging, BRAVO Method, Bruce Clay, Gini Dietrich, Henneke, Ian Cleary, Jakob Nielsen, Joe Pulizzi, John Lee Dumas, Jon Morrow, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin, SEO BLOG /

When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your

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Blog Post Idea Generation You Can Use

Andy Crestodina, Ann Handley, Ashley Zeckman, Blogging, Brian Clark, Brian Dean, Content marketing, Contently, Donna Moritz, Jon Loomer, Marcus Sheridan, Mark Schaefer, Michael Brenner, Michele LInn, Mike Allton, Mike Stelzner, Neil Patel, Rand Fishkin, SEO BLOG, Spin Sucks /

Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page

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What we learned from SEO: The Movie

Barry Schwartz, Brett Tabke, Danny Sullivan, google algorithm updates, history of search, Industry, Jill Whalen, John Lincoln, Matt Cutts, Panda, Penguin, Rae Hoffman, Rand Fishkin, SEO BLOG, SEO: The Movie, transparency, video / / 1 Comment

Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for

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How To Create Must-Read Recurring Content Columns

Ann Shayne, Blogging, ClickZ, Content marketing, Copyblogger, Gini Dietrich, Jay Baer, Joe Pulizzi, Kay Gardiner, Mason Dixon Knitting, Mike Stelzner, Rand Fishkin, Robert Rose, SEO BLOG, Social Media Examiner, The Economist / / 1 Comment

5 Column Types Every Content Marketer And Blogger Needs Is recurring content part of your editorial content mix? Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule.  It’s cyclical content your readers actively seek. Think Page Six, the New York Post’s gossip page. Go high-brow with

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