ROI

We Connect Content Marketing to Sales

The CEO of TrenDemon, Avishai Sharon, says that they created their cloud-based software solution in order to help companies prove that the marketing content they produced also achieved business goals and sales. In order to show this correlation, the TrenDemon software analyzes all of the different touchpoints the customer has had over his lifecycle and […]

We Connect Content Marketing to Sales Read More »

20 Pre-Production Tips to Create Successful Video Content in 2019

UPDATED! This post was expanded and updated for 2019 to include fresh new information. Are you wondering why so many content marketing teams are yet to take advantage of video—even with all of the statistics and case studies that prove its effectiveness? Case in point: 78% of people watch online videos every week, and 55% view

20 Pre-Production Tips to Create Successful Video Content in 2019 Read More »

Can marketers ‘prove’ ROI? It depends on who’s asking

Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so? The too-quick answer to this question goes something like this: “Of course. We know how much we spend on marketing and can measure the effects it

Can marketers ‘prove’ ROI? It depends on who’s asking Read More »

5 Things You Should Know Before Hiring a Content Marketing Agency

We all know that content marketing can be tough. With so many things to focus on when creating an awesome piece — including planning your campaign, writing the content and measuring ROI — you’ll need to carve out some serious time into your content marketing efforts to see results. Having said that, content marketing has

5 Things You Should Know Before Hiring a Content Marketing Agency Read More »

Measuring the ROI of Your Social Media Marketing—It’s Easier Than You Think

Got ROI? I sure hope so. Return on investment is a pretty critical thing in business. Without it, you’re eventually going to go out of business. Despite this, a lot of businesses are doing a lot of social media marketing—and very few of them can say for sure that they’re generating any kind of return on

Measuring the ROI of Your Social Media Marketing—It’s Easier Than You Think Read More »

Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge. A 2015 CMO survey underlined

Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know Read More »

10 CMS Features that Make Your Content Marketing Strategy Easier

It doesn’t matter if you’re just getting started with content marketing or you’re a seasoned pro — your website is almost certain to be the linchpin of the overall strategy. And that means your site needs to be easy to use and easy to update. Creating great content takes long enough as is. You don’t

10 CMS Features that Make Your Content Marketing Strategy Easier Read More »

Making the ROI of Cyber Attackers Unattractive

“I am convinced that there are only two types of companies: those that have been hacked and those that will be. And even they are converging into one category: companies that have been hacked and will be hacked again.” – Robert Mueller III, Former Director of the FBI Criminal trickery is an unavoidable aspect of

Making the ROI of Cyber Attackers Unattractive Read More »

30 Brands with the Best Digital Marketing Campaigns

Brand UPDATED: This post about digital marketing was updated for 2018 to reflect new information and add 20 more examples. Enjoy! The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them

30 Brands with the Best Digital Marketing Campaigns Read More »

WP Twitter Auto Publish Powered By : XYZScripts.com
Exit mobile version