semantic search marketing

Semantic search for Google Ads: What it is and why it matters

broad match, exact match, Google, Google ads, long-tail keywords, PPC, search intent, search query, semantic search, semantic search marketing /

Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent. In 2017, Google reclassified exact match type keywords from the syntactic category to the semantic category. You’ve probably heard semantic search thrown around in […]

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Five important updates to Google semantic search you might have missed

Google, Industry, rich cards, rich results, Schema.org, semantic search, semantic search marketing, SEO, SEO BLOG, structured data /

What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of

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