SERPs ranking factors

How to deal with SERP and traffic drops

It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. Can you imagine the moment it drops one day? Perhaps, this has already happened to […]

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How valuable are featured snippets?

So, what are the different types of featured snippets and what’s their value? Ever since they first appeared, there are plenty of reputable articles online that explain how to gain featured snippets. However, most of these don’t analyze the value of the traffic using real-life examples and give you a true sense of a business