It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for […]
8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of Read More »
Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. To
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Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts. One important intersection straddles both content marketing and social media. Two seemingly disparate areas, these efforts
Where Content Marketing and Social Media Come Together Read More »
If your company or brand is trying to build relationships online with social media influencers, there are several things to keep in mind. Here are the new rules of engagement with social media influencers. #1: Understand the Needs and Interests of These Influencers Simply sending out the same e-mail blast to 100 or so influencers in
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More than ever before, data is driving marketing strategy, tactics, and messaging, and that includes social media marketing. The proliferation of data is only set to rise as more people and businesses continue to share information about themselves on channels like social media. It’s in this information that a business can learn more about their
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Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need
B2B Marketing Trends in 2019 Read More »
Free-Photos / Pixabay According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will total about $109 billion. It is probably no
So Long Traditional Advertising; Hello Digital Advertising Read More »
Trademarks apply in the social media world, just as they do in the traditional marketing world. Thus, just as you wouldn’t allow a competitor down the street to operate using a similar brand name or a similar logo, you can stop competitors, rivals or “haters” from creating fake social media accounts that mimic the look,
How You Can Protect Your Trademarks on Social Media Read More »
TeroVesalainen / Pixabay The digital marketing landscape is always changing. While this is one of the most rewarding elements of working in digital for many B2C professionals, it also presents challenges for digital marketers who want to keep their skill set relevant and remain in-the-know where marketing is concerned. I consider myself to be a
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Now that social media is firmly entrenched as a key component of any company’s overall marketing strategy, there’s a lot of discussion about the key roles and responsibilities for social media team members. After all, we’ve come a long way since a single person could handle the social media role alone. Here’s a closer look
