5 awesome examples of how brands have integrated emojis into their marketing campaigns Happy World Emoji Day! Whether it’s a customer service reply or a marketing campaign, brands all over the world are using emojis every day. Emojis present an opportunity to connect with consumers in a fun, informal and creative way. For many, emojis express more […]
How brands have used emoji marketing successfully Read More »
Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve, and the user base continues to rise at rapid rates. Here are the three biggest challenges social
The 3 Biggest Challenges Facing Social Marketers in 2017 Read More »
Creating your social media strategy and tactical plan 1 – Building the strategy noun Strategy / A plan of action designed to achieve a long-term or overall aim. First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the
How to Create a Social Media Strategy + Plan Read More »
There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members, including leaders from each Fortune 500 company, the site has become the go-to network for professional purposes. LinkedIn’s reach and reputation also make it an ideal place
How to Create Effective LinkedIn Ads for Business Read More »
Say goodbye to wannabe influencers, fake likes and spammy comments Getting likes and comments have become more important than ever, due to the rise of social media influencers. Without large followings or the substantial amount of likes per post, they are no longer influential to their followers or brands. Instagram has been shutting down third-party
Instagram cracks down on fake engagement Read More »
3 essential social media measurement questions, answered Do Likes, Comments and Shares have value? Numbers of likes, comments, shares are often dismissed as vanity metrics that lack real business impact. That’s true to an extent, but don’t be fooled! For some organisations – especially in B2B marketing – these metrics can be strong indicators of
How to calculate the ROI of Social Media Read More »
Everything you need to know about what has happened in social media marketing this week Spotlight story: Twitter is becoming a tv channel Video continues to take over social media as the preferred mode of content. And live streaming has grown rapidly over the past year becoming a key part of many leading brands marketing strategies. Twitter
Facebook Messenger Bots, YouTube Updates and Find Wifi Goes Global Read More »
I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to
Are You Ready to Step Up to Power Publishing? Read More »
Your content team shouldn’t be the only ones managing your company’s social media accounts. Takeaways Brands are revisiting social media as a community-building tool, rather than a marketing platform. Pro sports is just one of many industries that struggle to connect with fans consistently via social. Responding to customer concerns via channels like social increases
Responsibility for Social Goes Beyond Content Teams Read More »
The booming growth of social media has led to the rise of the influencer marketing industry, which is projected to take up a $5 to 10 billion share in advertising by 2020. Instagram specifically is slated to play an important role. At 700 million monthly active users and a daily active user base of 200
How Powerful Is Instagram Influencer Marketing? [Infographic] Read More »
