Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch and my guest today is Dorie Clark. She is a marketing and strategy consultant and frequent contributor to Harvest … not Harvest, Harvard Business Review, Entrepreneur and Forbes. She’s also the author of […]
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Back to Podcast John: Hello and welcome to another episode of The Duct Tape Marketing podcast. This is John Jantsch and my guest today is Jake Jorgovan. He is the founder of Outbound Creative, an agency that helps other agencies find and win their dream clients. He’s also the author of, I think it’s still
Back to Podcast John Jantsch: So how do you cut through all the noise and clutter in the marketing world today? Maybe you start by unbranding. In this episode of the Duct Tape Marketing Podcast, I get to visit with Alison Stratten, the co-author of a new book called Unbranding, a book she wrote with
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Back to Podcast John Jantsch: You know, in my podcast, I generally talk to entrepreneurs, but today I want to address those of you that are in a company, that are working in a job, and the need for a side hustle — not only the monetary aspect of a side hustle, but the confidence
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Back to Podcast John Jantsch: Selling is a fact of life. Every business, every entrepreneur sells. It doesn’t matter if you have that in your title. If you’re a business owner, if you’re the founder of a company, there’s a really good chance you’re the top sales person, you’re the VP of sales. How do
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Back to Podcast John Jantsch: More than anything else, I think that the way people buy is driving the changes in marketing today. In fact, that’s the biggest change is the buyer’s journey. We have entered, I believe, into something that people are calling the engagement economy and this week’s episode of The Duct Tape
Back to Podcast How many things have you not finished? Come on, let’s be honest. A recent statistic I read said 92% of people give up on their New Years resolutions during the first week. There are a lot of reasons we don’t finish, perfectionism, rationalization, fear, we don’t give ourselves the right goals and
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Back to Podcast John Jantsch: Let me ask you something. How do you handle expectations? What’s your tendency when expectations arise, when you set goals, when you have objectives, when people ask you to do things? For this episode of the Duct Tape Marketing Podcast I speak with Gretchen Rubin, author of the Four Tendencies,
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Back to Podcast John Jantsch: One of the pioneers of inbound marketing, of the new rules of marketing and P&R, David Meerman Scott, joins me for this episode of the Duct Tape Marketing podcast. David and I have been friends, colleagues, for over a decade writing about all of this crazy world of marketing.
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Back to Podcast John Jantsch: Everyone is a salesperson. I don’t care what business you’re in, what your role is, what your title is, particularly if you own a business, you have to get good at selling. And in order to get good at selling you have to get good at prospecting. But selling and
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